After graduating from the University of Westminster with a First Class Honours in Computer Science, Veronica has gone on to study Big Data at King’s College London. She has also been named in the top 10 student entrepreneurs by the Tab and EY, for her big data analytic software company, Magnus Notitia. Magnus Notitia hopes to provide big data acquisition and sentiment analysis tools to a wide range of business types; ranging from event and brand agencies to political campaigns. With the use of their primary software, Tify, users are able to harness Twitter’s vast collection of data by searching for appropriate topics and hashtags and viewing how they have been received by the public. The analysis provided by Tify, covers all the appropriate social media metrics such as; engagement, demographics, volume and sentiment, and is displayed on a simple dashboard interface.