Emma was named in Marketing Week magazine‘s Top 100 UK Effective Marketers in 2022 for her work with the Financial Conduct Authority. This includes the ScamSmart campaign, which helps people spot and avoid scams and InvestSmart, which helps inexperienced investors understand risk and make better informed investment decisions.
Emma and her husband Simon added to their family in 2020 when they adopted a tabby cat with a white chin called Sookie. This feline now rules their household.